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Explore the world-famous cradle of funky Japanese Kawaii (cute) culture!



$130 / per person
(25 Reviews)

3 Hours
  • Destination
  • Departure
  • Departure Time
  • Return Time
  • Dress Code
    Casual, comfortable and light

Tour Plan


Trip Inclusions

  • 5 Instalicious Harajuku Snacks (sweet & savory)
  • 1 Instalicious Kawaii Drink
  • 1  Harajuku Experience & Souvenir

What we’ll do

This is a local experience where we will:
    • Explore the world-famous cradle of funky Japanese Kawaii (cute) culture
    • Behold “Harajuku things” that’ll make you squeal “CUTE!” and learn about the background of Kawaii culture!
    • Eat the top 5 of Harajuku’s funky Instagram-worthy street foods!
    • Dive into Harajuku’s little-known back streets where Japan’s sub-cultures thrive and hear insider stories
    • Eat a Rainbow and make the cutest and most colorful memories of your time in Japan!

What to bring

  • Curiosity, appetite and a camera of your choice to snap all the Kawaii foods! (A phone camera is enough.)
  • Cash for some shopping after our tour if you like.
  • Please wear comfy shoes and dress according to the weather.

What else you should know

  • This is a 3-hour walking tour with moderate ups and downs and a bit of stair climbing.
  • Please put on comfortable footwear and dress according to the weather 🙂
Rating 0
  • Kathleen

    My husband and I were on our last day here in Tokyo and spending the afternoon with Giz really was a wonderful way to end our trip. She has great knowledge of the district and special places that are off the beaten path. We truly enjoyed talking with Giz and left with a new friend we know in Tokyo. If you are looking for a tour that has great worthy snacks coupled with top-notch conversation definitely go on this tour! 🙂

    October 14, 2010 at 2:49 am
  • Michelle

    Even though it was raining like mad , it was a fun & wonderful experience 🙂 If you’re glutenfree/lactosefree or vegan , just ask the guides in advance and they will accommodate the tour.

    November 18, 2010 at 11:17 am
  • Lauren M.

    My husband and I recently had a wonderful tour with Gizem exploring the crazy Harajuku neighborhood and it’s back streets. Her knowledge of Tokyo and Japan is fantastic as is her love of sharing that with her guests. We found some hidden gems (both restaurants and shops) that we would never had the chance to experience otherwise. It felt more like we were wandering the streets with a friend rather than a guide. Communication while arranging the tour was fantastic, she’s super responsive to emails and went out of her way to answer all of our MANY general Tokyo/Japan questions. Highly recommend this tour! Thank you Gizem!!!

    October 19, 2016 at 9:34 am
  • Thoralf S.

    We booked the Harajuku Foodie Tour and it was an amazing experience. Gizem was a very friendly and competent host. She knows the area really well and showed us many hidden treasures which we would never have found without her.
    The food was delicious and we got to do a little shopping as well. It’s also really helpful that she speaks Japanese fluently, since many people in Japan don’t speak English.

    Fabulous experience!!

    April 5, 2018 at 11:53 am
  • Jonathan

    This tour was an awesome blast to go on. I got to learn so much about Harajuku and it’s background, and of course try a lot of really tasty foods along the way (and take cool pictures as well). The tour itself was also a nice mix of walking, talking, and eating. Without Giz’s guidance there’s no way I could have discovered all of the things we saw on the tour. You cannot miss out on this tour for sure!

    June 2, 2018 at 9:45 am
  • Charmaine

    Giz is a very sweet and friendly guide with great knowledge of the area. She showed us places we never would have found on our own and even suggested places for us to go after the tour. Highly recommended tour!

    September 9, 2018 at 12:10 pm
  • Sam H.

    We had such a great adventure with Giz! If you like sugar and colourful things then you will love her Instalicious Foodie Tour through Harajuku. We tried lots of delicious treats and saw many different sides of Harajuku. The time went by so quickly! Not only was it great tasting the food and taking some photos but we also loved being able to ask lots of questions and learn more about Japanese culture and customs!

    November 3, 2018 at 3:10 am
  • Erin

    This tour was so much fun! We got to see both the main part of Harajuku as well as the parts many tourists do not get to see. The food was so fun and our guide was so helpful and fun to hang out with. She spent time getting to know us and took great photos. I highly recommend this tour!

    November 11, 2018 at 11:31 pm
  • Courtney

    Oh my, where do I start. Giz was nothing short of FREAKING AMAZING! This was our very first experience and our first time in Tokyo and she knocked out of the park. I will NEVER book another tour company, she won me over on Airbnb experiences. She was booked solid when we first tried to book her (now I know why lol) but my 10-year-old daughter and I came all the way from California and this tour was top on our list because were major foodies. On a whim I reached out to Giz and crossed my fingers she would be able to squeeze us in. Boy did she ever. Our tour turned into a private tour with just Giz, myself and my daughter. We had so much fun with her that she had me and my daughter wanting to pack our bags and move to Tokyo. We could have NEVER in a million years seen or tasted everything Giz showed us and I am an EXPERT trip planner (and travel agent/travel blogger). We made an instant connection and I loved how she not only communicated with me but also made sure to show special attention to my daughter making her feel special. She planned stops that not only I would love but my 10-year-old would love too (which is not always easy because this kid is well-traveled and picky). During the tour, she explained the history of the area and pointed out pop-culture that my daughter could relate too. The food stops she picked were top notch and she knew all the short cuts. She made us laugh during the tour and made us cry when it was time to say good-bye. We seriously did not want to leave. We have visited 9 different countries and 40 states and my daughter said this was the BEST trip and tour she has ever taken. I’m not sure how any future trip we take will live up to this one. She was easy to talk to, spoke excellent English, was great with kids and left us with a list of places to see and places to eat for the rest of our trip. We loved her so much that at the end of the tour we wanted to book another of her tours but sadly she was booked and we were leaving 2 days later. My daughter and I are already plotting our next trip back to Tokyo not only to explore the city more but to hang out with our new friend Giz. I seriously can not express how amazing this trip was. If you are a solo traveler BOOK THIS TOUR. If you are traveling with kids BOOK THIS TOUR if you love food BOOK THIS TOUR. Seriously…just book this tour lol. Thank you so much, Giz for everything. You will ALWAYS have a friend in California so please don’t hesitate to contact me if you’re ever in my area. I would love to return the favor of showing you my city. You are FREAKING AMAZING!

    December 4, 2018 at 5:12 am
  • Elmond

    This tour really made visiting Harajuku so much better and easier! Not only were the places photogenic, she gave us a good mix of different kinds of food and experiences. Although it is geared towards taking nice pictures, we learned so much about the harajuku culture and it’s influence around the world. She was knowledgeable and so friendly. This experience made us very interested in trying her other tours!

    January 18, 2019 at 2:27 am
  • Carolyne

    The tour with Giz was so fun that 3 hours passed by incredibly fast! She is very personable and easy-going, I felt connected right away and really enjoyed our time together. I also appreciated all the insights about Harajuku and the current trending fashion and food scenes from Giz, she’s knowledgeable and very passionate. Giz took us to all the cool food vendors as well as all the cute spots for pictures. BTW, Giz is an amazing photographer! I loved all the pictures and boomerang videos she took for me. I couldn’t have had the same experience without Giz! Highly recommend for Harajuku and Kawaii culture.

    January 25, 2019 at 11:31 pm
  • Rae

    Giz was suchhh a wonderful host! She showed us some of the most delicious places in Harajuku and also took us through areas that are lesser known to tourists. I feel like I have a much better idea of how to get around Harajuku and the history behind it because of Giz’s extensive knowledge! This was my first Airbnb experience and I feel so lucky that it was this incredible. If you are like me and are wondering whether you should do this, DO IT. You will not be disappointed at all. 10/10!!

    February 4, 2019 at 11:32 pm
  • Sandra T.

    Fun, colorful and yummy itinerary! Gizem is so awesome and she really made our Tokyo trip a memorable one. Highly recommended!

    May 11, 2019 at 1:22 am
  • Devon

    I was very pleased overall with my tour. Giz was very friendly and gave good tips for my trip. I would recommend this relaxed and fun tour to anyone traveling alone or with their families.

    June 4, 2019 at 11:10 pm
  • Casey R.

    This is our trip highlights from our recent Tokyo trip. Thank you, Gizem for making it a great one. We surely enjoyed everything included in the tour, it’s not just Instagrammable but everything is really delicious!

    August 13, 2019 at 2:19 am
  • Holly

    A fantastic way to see Harajuku, particularly the secret back alleys with the locals. It was really great having a small group too, and Jackie was more than happy to show us all the little quirks of the area and answer all our questions. Would definitely recommend this tour and consider doing one of their other food tours in Tokyo, they sound amazing!!!

    August 19, 2019 at 3:15 am
  • Julia

    I had so much fun on this tour! Giz made it feel like a day out with friends! I would definitely recommend this tour to anyone travelling to Tokyo. Plus the food was delicious!

    September 2, 2019 at 12:29 pm
  • Jennifer

    Jackie was absolutely amazing with our tour group! Not only did we capture some awesome shots with food and super cute spots, but we also experienced seeing beautiful and creative wall art in hidden alleyways that we never would have known to find on our own. I left the tour feeling like I met genuine friends and I highly encourage others to take this tour. You seriously won’t regret it! 🙂

    September 11, 2019 at 8:29 am
  • Addison L.

    Absolutely loved our INSTALICIOUS TOUR with Giz 🥰

    September 18, 2019 at 9:25 pm
  • Jack

    “I don’t know what else to say. I was amazed at the experience of the Instalicious Tour. Keep up the excellent work. See you again soon!

    September 28, 2019 at 5:19 am
  • Renni

    Giz was an amazing host!! She’s super sweet and very knowledgeable! This tour is definitely worth it if you want the real experience of Harajuku! So many delicious food choices and small hidden gems! 100% would do again!

    October 4, 2019 at 3:28 pm
  • Courtney

    What an amazing day out! I had a great day really exploring Harajuku with Giz and sampling some fun, delicious snacks. Giz has a great insight into the area and is awesome fun, she made everyone feel welcome and it felt more like a group of friends than a tour group

    October 9, 2019 at 11:31 pm
  • Michael W.

    Instalicous Tour is not just about yummy food and photos but we learned awesome things about Tokyo. Gizem is truly knowledgable, informative, friendly and helpful. She made this trip really memorable for our family. Thank you so much, Gizem and we hope to see you again!

    December 4, 2019 at 10:30 pm
  • James

    Super fun tour! Giz is very kind and knowledgeable about the area and food. She took us to some out of the way spots that we would not have otherwise found. My daughters loved her and the whole experience! Highly recommend!!

    January 4, 2020 at 11:32 pm
  • flepp4ever1

    Experience crazy Harajuku differently 😎
    Today we had the privilege to enjoy a food tour (with gluten-free options 😍) through crazy Harajuku with Gizem!

    We had delicious dishes and drinks in exquisite places, whilst also getting a lot of insider information about traditions and everyday life in Japan.

    Gizem is an amazing guide and her good mood is really contagious!
    I highly recommend her tours to anyone wanting to get more from their holidays in Japan 😎

    February 11, 2020 at 7:56 am

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